Firms advised on managing online brand

Firms can take a number of steps toward improving their online brand management with a view toward boosting yields and raising their overall online profile, according to experts at Magus.

It is thought that an effective online brand can help reduce costs while also optimising online operations, whereas ineffective management can lead to difficulties in retaining orders, damaged reputation and loss of revenue, for example.

One of the key factors highlighted is that of treating the brand as an integral part of the business at large, encompassing not simply aesthetics, but also usability, legal issues, search engine optimisation and data protection.

It is also stressed that business leaders and managers should work toward better communication with web editors so as to ensure a good understanding between different branches of the wider business.

Simon Lande, Magus chief executive officer, also explained that efforts must be made to instil standardisation across the board.

"Your web editors will find it easier to copy peer websites than read guidelines; so unchecked standards contraventions have a nasty habit of propagating themselves right across your web presence," he stated.

A recent US study highlighted the effect of branding on search engine users, finding that users are generally more inclined to favour well-know brands of search provider, when search results were identical to lesser known providers, reports Science Daily.

© Adfero Ltd

9 Jul 2007 12:48:08 (Source: Adfero)