Week 27 2007 Search Engine Marketing Industry News

Word-of-mouth recommendations 'can drive sales'

Many consumers are drawn to certain brands because of word-of-mouth recommendations, according to a new study.

6 Jul 2007 14:54:53 (Source: Adfero)

Poor marketing 'can alienate customers'

Companies which market themselves irresponsibly can alienate online shoppers, a new survey has found.

5 Jul 2007 14:48:32 (Source: Adfero)

Internet 'becoming essential for consumers'

Consumers in the US rate the internet as the second-most important medium for information and entertainment, according to new research.

5 Jul 2007 14:47:27 (Source: Adfero)

Firms 'should raise search engine profile'

Businesses that want to reap the most benefits of having a website have been advised to promote themselves through search engines.

3 Jul 2007 14:18:57 (Source: Adfero)